iGB-Pentasia Salary Survey 2025 Signals New Era for Gaming Pay

The iGB-Pentasia Salary Survey 2025 has arrived, and its own framing — "the start of a new era for gaming pay?" — signals that recruiters now treat iGaming compensation as being at a possible inflection point rather than on a steady march upward.

The survey is an annual benchmark produced jointly by iGaming Business, a trade publisher, and Pentasia, a recruitment firm specialising in the betting and gaming sector. Its question mark deserves attention. A benchmark does not declare an era; it documents one. The title suggests the underlying data show a break from previous patterns, and readers should expect the full report to test that claim against named salary figures and job-level detail.

What does the survey actually cover?

Based on the publication's announcement, the 2025 edition continues the series' core function: mapping pay across roles and markets in the iGaming industry. For professionals in the sector, the practical value lies in three areas:

• Benchmarks by role — what employers pay for specific positions, which supports negotiation with a current or prospective employer
• Geography and remote-work variation — how location, or its diminishing importance, shifts compensation for the same job
• Hiring-side signals — where demand concentrates, and by extension where an individual's leverage sits

The announcement itself, as carried by iGaming Business, does not yet publish the headline numbers. That restraint matters. The survey's central claim — that a new era may be starting — will stand or fall on the figures inside the report, and those figures should carry sample sizes and market definitions before anyone quotes them in a salary negotiation.

Why the "new era" framing matters

Recruitment firms do not title their benchmarks provocatively without reason. When a specialist agency such as Pentasia, which places candidates across gaming operators and suppliers, frames 2025 as a possible turning point, it typically reflects pressure the firm sees directly in placements and offers. The question the title poses is therefore a data question: what changed between the 2024 edition and this one?

The plausible fault lines are familiar to anyone tracking the sector. Consolidation among operators has compressed some corporate functions; regulated-market expansion in new jurisdictions has inflated pay for compliance, licensing and market-entry roles. A benchmark that captures both forces at once can legitimately look like a new era — rising averages concealing diverging fortunes by function.

But that reading remains inference until the survey's tables are published. The announcement provides the frame, not the numbers.

What should an individual reader take from it?

For a professional in iGaming, the survey's release is a reminder that sector-specific benchmarks beat national averages in any pay conversation. General labour statistics will not capture what a regulated-market compliance lead or a product director in gaming commands; a survey built from sector placements can.

The caveat is equally plain. A survey co-produced by a recruiter measures the market the recruiter sees — roles that move through agencies. It may undercount direct hires and internal promotions, which skews any average upward or downward in ways the report should disclose.

What comes next

The full iGB-Pentasia Salary Survey 2025 dataset will determine whether the "new era" is a documented shift or an editorial flourish, and readers comparing it against the 2024 edition will be the first to know.